Since 2019
From fake hunters to
Europe's most trusted
luxury watch dealer.
Leon Schelske and Robin Haas didn't start MWB from a business plan — but from a mission: to make the market more transparent and fair. What began as an Instagram project is now a publicly listed company.
The Founders
Two from Munich, one mission.
Co-Founder & CEO
Leon Schelske
Leon brings operational strength — from watch expertise to corporate leadership. As the driving force behind MWB's authentication competence, he has inspected thousands of luxury watches and created a system unmatched in the market.
We never planned to start a company. We simply wanted to prevent people from losing their money on fake watches.
Co-Founder & COO
Robin Haas
Robin oversees brand, scaling, and capital market strategy. His ability to connect community and commerce made MWB one of the best-known watch brands in the German-speaking world — well beyond the industry.
Trust is the only capital that truly counts in the luxury market. Everything we do is built on that.
The Story
From zero to publicly listed — in 5 years.
Instagram, fake watches, and a mission
Leon and Robin launch the Instagram account @munichwristbusters — initially anonymous. Their goal: expose counterfeit luxury watches worn by celebrities and influencers, and show the community how to tell real from fake. The response is immediate and massive.
First 10,000 followers in under 3 months
Press, 100,000 followers, and a market need
GQ, Sueddeutsche Zeitung, and Die Welt report on Munich Wristbusters. The community grows to over 100,000 followers. Leon and Robin realize: the market needs more than education — it needs a trusted partner for buying and selling luxury watches.
100,000+ followers · First major media coverage
MWB AG — professional buying and selling
MWB AG is founded in Munich. The first office opens. Professional buying and selling of luxury watches begins — with the community as foundation and the MWB-CHECK as quality promise. The first fiscal year closes with €2.6M in revenue.
€2.6M revenue in the founding year
€10.4M revenue and national recognition
2023 becomes the breakthrough year: €10.4M revenue, +96% growth year over year. FAZ, Der Spiegel, and Business Punk report. 230,000+ followers. MWB has become the reference for transparency in the German luxury watch market — known far beyond the scene.
€10.4M · +96% growth · 230K+ followers
IPO on the Vienna Stock Exchange
MWB AG goes public on the Vienna Stock Exchange — a historic moment for the company and a signal for the entire European luxury watch market. As a publicly listed company, MWB takes responsibility toward investors, customers, and the market: complete transparency, proven performance.
Vienna Stock Exchange · WKN: A4032HMWB in Numbers
Facts that speak for themselves.
As Seen In
What the press says.
They can tell at a glance whether a Rolex is real or not — and they do it publicly.
The Munich Wristbusters are Germany's self-appointed watch detectives — and their verdict is feared.
An Instagram project has turned into a serious company — with millions in revenue and a stock exchange listing.
2024 — A Milestone
IPO on the
Vienna Stock Exchange.
With the IPO on the Vienna Stock Exchange, MWB AG has taken a step that no other luxury watch dealer in Germany had taken before. The listing stands for one thing: complete transparency toward customers, investors, and the market. Every transaction, every annual report — publicly traceable.
MWB Today
Munich's most trusted luxury watch dealer.
Today, MWB AG is more than a dealer. We are advisors, certifiers, community, and marketplace in one. Whether buying, selling, sourcing, or consignment — every watch that passes through our hands is treated with the same standard: complete transparency, thorough authentication, fair price.